Network marketing is a complex topic. If you want to use this method to sell your products, there are a few mistakes you need to avoid at all costs.
Do not consider yourself as a successful network marketer until you get concrete results. It is easy to get the impression you are a successful seller once you start becoming popular and have more social interactions than ever. Keep in mind that the only way to measure your success is to look at how many sales you generate and how much money you earn. Give yourself enough time to develop an efficient strategy and keep track of your results to assess your success through numbers.
Do not be too pushy when presenting your products. You should relax and focus on getting to know the person you are talking to instead of thinking about your products. You will be able to mention your products in a subtle way once the person asks you what you do for a living or mentions their interest in an activity your products can be used for. You are not going to convince potential customers to purchase your products if you seem too desperate and might even gain a bad reputation if you come across as pushy.
Do not forget that network marketing is more efficient with certain products or target audiences. If your product is not easy to transport or demonstrate, you need to be able to hand out samples or detailed promotional material. It will also be easier to sell a product that can be associated with an image, for instance by developing a branding strategy. Do not use network marketing if your audience is too diverse. If your customers are not likely to be friends with other potential customers, you are going to have a hard time expanding your network.
Do not let your network stagnate. It is important you stay in touch with customers and acquaintances, for instance by sending a newsletter or personalized emails, connecting with these people on social networks and making phone calls. Catch up with the members of your network on a regular basis and keep them interested in your products by offering new items and incentives as often as possible. You should also look for ways to get new people to join your network so you can reach out to a wider audience.
Do not limit yourself to your community. You could reach out to a wider audience by using the Internet to travel to other locations. If possible, select a product you can sell to a certain subculture and age group to easily pinpoint locations where you will have a strong audience. Look for trade shows, festivals and conventions where you can get a booth for your products or give a talk about your industry to meet some new people.
Avoid these mistakes and focus on implementing successful strategies for your network marketing campaign. Monitor your results and set some monthly goals to make sure you are going in the right direction.